Archive for August, 2010

When creating your website, make sure you design it with some basic considerations toward search engine rankings.

Your Site Design And Layout

Naming your pages has an impact on search engine ranking. Including targeted keywords that are relevant to your content in the referenced page can go a long way. The same holds true for the page title.

Your Key Words

Take time to target beneficial keywords. My first website customer wanted to be on the first page in the search engines under “diamonds” and couldn’t understand why I wouldn’t try to get him there. I told him “You’re competing with companies that have hundreds of websites and an entire staff dedicated toward getting the top spot for ‘diamonds.’ It’s just not going to happen for you.” I then proceeded to show him how to choose keywords that targeted his specific clientele and got him rankings that were valuable.

Your Website Content

Include your keywords in your content. Your headlines, your text and the alternate text for your graphics should include relevant keywords.

And one very important note: Keep your content up to date! A website with content that has not been updated for months will loose valuable positions.

What you would like to know about search engines?