Archive for December, 2010

“Build it and they will come…” That famous line from the movie “Field Of Dreams” ties in so well with the expectations companies have after they have built their first website. Then a few days go by and someone asks, “What’s wrong with our website? We built it but they did not come!” After a little research they find out that hardly anyone knows they have a website.

Promote Your Website

For your website to get visitors, someone must type in the website address in the address bar of their browser, or they must click on a link to your site from another website. Either method requires the promotion of your site.

To get someone to type in your address you can promote your website by word of mouth or you can promote your website through the traditional media resources like radio, print and television. To get someone to click on a link to your site you can promote it on other websites by getting webmasters to provide links from their website to yours.

Promote Through The Search Engines

The best way for most companies to promote their websites is through the search engines. And the best place to be found is through the organic search. Gaining such placement requires regular and calculated updates to your website.

Content is King and Links are Queen

To gain valuable search engine ranking you must have content on your site that the search engine determines to be valuable to the searcher. Words, phrases and their placement in your content are some of the key elements used by the algorithms that determine your websites rank. And updating that content on a regular basis is key.

Another important factor is the array of links that point to your site. Links that come from sites with related content are more valuable than links from unrelated websites.  A link from a site’s home page is more valuable than a link from a page at level 3.

What generates the most traffic to your website?