Archive for December, 2011

This panda is not cute, cuddly or black and white. It is the name Google gave its recent update in how it ranks pages in its search results. The idea was to give the user the most relevant results. Keywords no longer assure top positions. The emphasis now is on quality content. In other words, how much time do users spend on your site? How many pages do they visit? Do you have a presence on social media sites and frequently update your blogs?

The problem for small business owners is finding the time to constantly update their web content. Also, some sites are designed for users to find what they want quickly. Your site may also be large and contain a lot of static information, but it is still relevant to your audience. You may have a nice 5 page site and you take the time to invest in quality products and services, but don’t have the time or money to invest in blogging.

Small business owners therefore find it difficult to adapt to these changes since they may have to make another financial outlay or re-do the entire design of a site that has always worked well for them.

What is to be done?

Select your best 5 pages and redevelop their content. Get rid of duplicate content from your web pages. Strengthen your weakest pages. Start a social media strategy by implementing a blog and social media presences. If you are starting a new site, concentrate on the criteria used by  Panda.

Last, by not least, if you have neither the time nor the expertise to make these changes, give us a call. We specialize in Search Engine Optimization and can help you reclaim some of your lost rankings.